Converse x Vivienne Westwood
For the Punks & the Dreamers
The merging of two distinct cultural legacies into one product.
For the Punks & the Dreamers is a conceptual collaboration between Converse and Vivienne Westwood. The project explores how classic streetwear can intersect with high-fashion rebellion, creating footwear that speaks to individuality, nostalgia, and youth culture.
This vision is achieved with the creation of two sneaker designs that preserve the integrity of the classic Converse silhouette, rubber sole, and logo.
The campaign aims to resonate with teenagers and young adults seeking to merge fashion, nostalgia, and tradition, while emphasizing non-conformity and creativity.
Consistent graphics, textures, and typography reinforce the campaign’s central message: a shoe for the punks and the dreamers.
The campaign’s cohesive visuals across print and digital platforms strengthen brand identity while positioning the collaboration as a celebration of individuality.
